Saffola, a trusted name in heart-healthy products, launched Saffola Fittify as a sub-brand to foray into the rapidly growing wellness and nutrition category. With urban consumers seeking functional and holistic health solutions, Saffola Fittify aimed to position itself as a modern wellness companion, combining innovation, convenience, and health expertise.
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Objective
- Establish Saffola Fittify as a credible wellness brand
- Introduce and drive adoption for functional nutrition products
- Build consideration among health-conscious consumers
- Drive engagement, lead generation, and conversion through digital-first marketing
Product Journey
Phase 1: Core Wellness Launch
- Hi-Protein Meal Replacement Shake
- Immuniveda Ayurvedic Green Coffee
- Hi-Protein Meal Soups
Addressed weight management and immunity with scientific + ayurvedic blends.
Phase 2: Portfolio Expansion
- Gummy Range (Immunity, Multivitamins, Hair & Skin, Apple Cider Vinegar)
- Shilajit Gummy for strength and stamina
- Diabetes Special Meal Replacement Shake Built relevance for newer segments like diabetic-friendly and nutraceutical formats.
Marketing Strategy
1. Creative Campaigns
- Health-forward storytelling around “Tasty Nutrition, Anytime Anywhere”
- Product-led messaging tailored for working professionals, fitness enthusiasts, and wellness seekers
2. Influencer Collaborations
- Leading health coaches, fitness influencers, dietitians, and lifestyle creators
- Product trials, reviews, daily routine integrations
3. Celebrity Endorsement
- Janhvi Kapoor as the face of the Gummy Range Credible appeal among young audiences, especially women
Reinforced the idea of nutrition being fun, fashionable, and functional
4. Digital Media Execution
- Over 4,00,000 digital media collaterals
- Google PPC, Display Ads
- Meta (Facebook + Instagram Reels, Stories, Static Ads)
- E-commerce banners (Amazon, Nykaa, Flipkart)
- Email marketing, landing pages, and lead capture for trials and sampling
Results & Impact
Metric | Outcome |
Total Reach | 4,00,000+ across platforms |
High Conversion | Particularly in Gummies & Meal Replacement Shakes |
Consideration Uplift | 25% improvement for Saffola Fittify in brand tracking |
Positive Sentiment Growth | 15% increase, especially around taste + trust |
Influencer & Celebrity Impact | Created aspirational yet credible brand image |
E-commerce Lift | Improved product discoverability and add-to-cart rates on Amazon, Nykaa, Flipkart |
Conclusion
Saffola Fittify’s journey showcases how a legacy brand can effectively innovate and pivot to capture the new-age wellness consumer. With strategic product innovation, credible partnerships, digital-first campaigns, and a relatable celebrity voice, Fittify successfully built itself as a trusted, aspirational, and results-driven wellness brand.
India faces a critical shortage of organ donors — with over 5 lakh people losing their lives annually while waiting for life-saving transplants. In response, Fortis Healthcare launched “More to Give”, a nationwide CSR initiative designed to raise awareness, bust myths, and drive action around organ donation.
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Objectives
- Raise awareness of the organ donation crisis in India
- Inspire individuals to pledge as organ donors
- Create a credible and compassionate platform to showcase real stories of donors and recipients
- Establish Fortis as a healthcare leader in championing meaningful public health causes
Strategy
NDTV-Fortis Walkathon – A Flagship Movement
- Branded as a national healthcare CSR property, the Walkathon brought together citizens, influencers, and healthcare professionals across 7 cities
- The symbolic act of walking was tied to the urgency of the wait that thousands endure for organ transplants
Real Stories, Real Impact
- Highlighted powerful stories of organ donors and recipients
- Used narrative-led video content and testimonials across YouTube, Twitter, and Instagram
- Focused on humanising the cause and building emotional resonance
Digital First, Socially Viral
- Drove nationwide conversations using the hashtag #MoreToGive
- Mobilized popular influencers from lifestyle, health, fitness, and social impact spaces to build credibility
- Created moment marketing opportunities, e.g., trending #MoreToGive over #MannKiBaat
Influencer & Twitter Advocacy
- 500+ Twitter influencers activated to amplify awareness and live-tweet during Walkathons
- Hashtag #MoreToGive trended at #1 position for over 2 hours in 5 metros and NCR
Results & Impact
Metric | Outcome |
Organ Donation Pledges (2017) | 4,000+ |
Organ Donation Pledges (2018) | 2,000+ and counting |
Social Media Conversations | 4,00,000+ |
Impressions | 100 Million+ |
Reach | 20 Million+ |
Steps Taken via Walkathon | 9 Crores+ |
Cities Engaged | 7 metros including Delhi NCR, Mumbai, Bengaluru, Hyderabad, Chennai |
Influencer Participation | 57 leading voices from health, wellness & lifestyle |
Twitter Trend | #MoreToGive trended #1 for 2+ hours, beating #MannKiBaat |
Conclusion
The “More to Give” campaign successfully transformed organ donation from a medical conversation into a citizen-driven social movement. By combining real human stories, digital advocacy, and on-ground activation, Fortis not only mobilized pledges but also shifted public perception about the importance and dignity of organ donation.
Fortis didn’t just ask people to donate — it gave them a reason to care.
With a strong legacy built through the Honda City and Honda Brio, Honda aimed to capture the attention of aspirational Indian car buyers with the launch of the Honda Amaze — a new-generation sedan designed for Indian roads. This new flagship offering was positioned around:
- Stylish design
- Superior comfort
- Fuel efficiency
- Reliable performance
Targeted towards existing Honda loyalists and new-age sedan buyers, Honda India needed a campaign that would generate excitement, advocacy, and credibility across the country.
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Objective
- Build pre-launch excitement and demand for Honda Amaze
- Engage existing Honda customers and auto influencers
- Drive organic conversation and community validation
- Showcase the real-world performance of the vehicle
- Convert interest into early bookings and sales
Strategic Pillar: Community-Led Brand Experience
A campaign was conceptualized under the theme “Hangout with Honda”, focusing on:
- Real-life experiences
- Influencer advocacy
- Interactive and immersive drives
Execution
🚗 Experience Drive – Mumbai to Aamby Valley
- Start Point: Honda’s flagship dealership in Mumbai
- Participants: 25 curated influencers, loyal Honda owners, and Team Honda
- Route: Scenic drive to Aamby Valley City, Lonavla
- Live Engagement: Influencers dropped real-time clues, videos, and travel content
- Meet-Up: At Aamby Valley, influencers interacted with Honda engineers & officials
- Driving Challenges: On-the-spot tests highlighting maneuverability, engine power, and comfort of the Honda Amaze
🚙 Southern Circuit – Bangalore to Chennai Highway
- Similar experiential drive organized for Bangalore-based auto influencers
- Influencers were assigned content themes (engine noise, ride comfort, driving dynamics)
- Created a diverse stream of stories across Instagram, YouTube, and Twitter
🧠 Advocacy & Auto Forums Activation
- Platforms like CarWale and xBHP tapped for credible forum discussions
- Influencers and reviewers shared authentic reviews, test drive experiences
- Community engagement led to credible peer-driven decision making
Impact & Results
KPI | Result |
Total Reach | Over 10 million |
Impressions | 20 million+ |
Influencer & Reviewer Stories | 3,000+ |
Sentiment | 65% positive |
Lead Generation | Massive pre-launch demand, resulting in long waiting periods |
Sales Uplift | Significant uptake in bookings, exceeding internal forecasts |
Conclusion
The launch of Honda Amaze set a benchmark in experiential, influencer-driven automotive marketing. By building a community-led storytelling model, Honda managed to bridge product performance with emotion and trust. The campaign did more than generate buzz — it converted engagement into real-world advocacy and demand.
Result: Honda Amaze drove off as a winner — not just on roads, but also across digital highways.
In a market dominated by sugary carbonated drinks, Lipton Ice Tea aimed to reposition itself as the go-to refreshing beverage that pairs well with food — all while emphasizing its healthier profile:
- Less sugar
- No artificial colors or flavors
- A tasty, revitalizing alternative to colas
The goal was to drive product consideration among young, urban audiences by embedding Lipton Ice Tea into everyday food moments.
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Objective
- Build top-of-mind awareness and positive consideration for Lipton Ice Tea
- Establish Lipton as the preferred accompaniment to food
- Highlight health-conscious attributes (less sugar, no artificial ingredients)
- Increase social share of voice and online sentiment
Strategy
Leverage the credibility and reach of food and lifestyle influencers to create authentic content featuring Lipton Ice Tea in mealtime contexts. The campaign was built around a simple, relatable insight:
“A good meal deserves a better drink.”
Execution
- Influencer Collaboration: Partnered with 300+ food and lifestyle influencers across Instagram, YouTube, and Twitter
- Content Focus:
- Showcased Lipton Ice Tea being enjoyed with a variety of cuisines
- Emphasized the health-conscious angle (less sugar, no artificial colors/flavours)
- Integrated the hashtag #RefreshWithLIT in all content
- Formats: Reels, recipe pairings, snack-time posts, and quick testimonials
- Interactive Hooks: Polls, Q&A stickers, swipe-ups to product pages
Results
- ✅ 20 Million cumulative reach
- ✅ 10,000+ organic conversations around #RefreshWithLIT
- ✅ 10% increase in social share of voice within two years✅ 6% uplift in positive sentiment online
- ✅ Influencers consistently highlighted that Lipton Ice Tea:
- “Tastes great with food”
- “Is a refreshing and healthier alternative to colas”
Conclusion
The #RefreshWithLIT campaign successfully elevated Lipton Ice Tea from a passive shelf product to a lifestyle beverage of choice. Through relatable, food-centric storytelling and health-forward messaging, the brand not only drove consideration but also reinforced Lipton Ice Tea’s distinctive positioning in the beverage market.
The launch of Nokia Lumia marked a historic shift — Nokia, known for its sturdy phones and mass appeal, embraced Microsoft Windows OS for the first time. This wasn’t just a device launch; it was the introduction of a bold new sub-brand that combined Nokia’s hardware legacy with Microsoft’s software ecosystem.
This partnership aimed to:
- Offer a third alternative to the Android-iOS duopoly
- Redefine mobile photography and user experience
Create buzz among both tech lovers and everyday users
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Objectives
- Establish Nokia Lumia as the fastest and most intuitive smartphone platform
- Promote Lumia’s imaging superiority through flagship camera capabilities
- Drive conversations, trials, and social engagement
- Win endorsement from tech influencers and mainstream users
Key Campaigns & Execution
📱 1. The Amazing Everyday
- The campaign revolved around delighting consumers with everyday tech magic
- Conducted on-ground experiential events and relayed them via YouTube
- Highlighted how Lumia makes daily life better through speed, interface, and design
🚀 2. Blow Away with Lumia Challenge
- A competitive series where tech experts challenged iPhone and Android users in real-time
- Tasks included app loading, camera launch speed, interface navigation
- Audited by Nielsen BuzzMetrics, the results were staggering:
✅ Out of 200+ challenges, Lumia won 175+, proving its superior speed and user experience
📸 3. Zoom Reinvented – Lumia Imaging Campaign
- With the introduction of the Lumia PureView range (41 MP camera + Carl Zeiss optics), Lumia redefined mobile photography
- Professional photographers, DSLR users, and creators were encouraged to capture the world via Lumia
- The campaign used the hashtag #ZoomReinvented, fueling visual storytelling across platforms
- Showcased optical zoom, low-light capability, and rich detail—setting a new benchmark
Influencer & Media Endorsement
- Tech media giants like GSMArena, All About Windows, and dozens of blogs gave glowing reviews
- Lumia was praised for its fluid Windows interface, camera hardware, and build quality
- Widespread coverage amplified campaign impact across mainstream and niche audiences
Impact & Results
Metric | Outcome |
Images Captured via Lumia Devices | Over 1,00,000+ |
Total Conversations Across Instagram, Blogs, Twitter, Facebook | 5,00,000+ |
Campaign Reach | 80 million+ tech enthusiasts and photography lovers |
Blow Away Challenge Wins | 175+ out of 200+ challenges |
Sentiment & Advocacy | Strong endorsements from tech reviewers and early adopters |
Perception Shift | Positioned Lumia as a credible, exciting alternative to Android and iOS |
Conclusion
The launch of Nokia Lumia wasn’t just about a new phone — it was about reshaping consumer expectations of what a smartphone can offer. With bold OS integration, breakthrough camera technology, and immersive marketing, Lumia successfully carved a space for itself in a highly competitive market.
From speed to optics, Nokia Lumia didn’t just enter the conversation — it led it.
In a fast-paced world where millennials juggle demanding work-life schedules, healthy eating often takes a backseat. Despite nutritionists recommending 5 servings of fruits and fiber-rich foods a day, most urban Indians fall short of this daily requirement.
Quaker India recognized this gap and launched a campaign to position oats not just as a breakfast item but as a versatile, nutritious and easy-to-make ingredient for every meal. The campaign aimed to reinforce the role of fiber-rich, fruit-like nutrition in boosting energy, immunity and equibalance.
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Objectives
- Raise awareness around the importance of everyday fiber and holistic nutrition
- Break myths about oats being limited to breakfast
- Inspire millennials to cook quick, healthy, and tasty meals using Quaker Oats
- Drive digital conversations around work-life balance, energy, and food
- Reinforce Quaker as a trusted daily nutrition ally
Strategy
To resonate with the young, digitally savvy audience, Quaker launched an integrated social media campaign focused on:
1. Everyday Nutrition Education
- Emphasized how a fiber- and fruit-rich oats meal can equate to the nutrition of “5 fruits a day”
- Shared expert-backed insights on why fiber is essential for energy, gut health, and immunity
2. Recipe Innovation & Relatability
- Campaign centered on the idea: “Healthy meals don’t have to be complicated”
- Developed quick, minimal-ingredient recipes for breakfast, lunch, snacks, and dinner
- Showcased oats in Indianized dishes: poha, chilla, upma, cheela rolls, laddoos, and more
3. Influencer & Celebrity Engagement
- Chef Vikas Khanna, the brand ambassador, created a special series of curated oat-based recipes for:
- Breakfast: Savory oats with sautéed vegetables
- Lunch: Oats khichdi and power bowls
- Snacks: Oats tikkis, smoothies, and laddoos
- Participating celebrities included:
- Nushrratt Bharuccha (actor)
- Kusha Kapila (content creator)
- Vishnu Vishal (actor)
- Dolly Singh (comedian/influencer)
- Each shared their work-life challenges and how quick, healthy meals helped balance their routine
Execution Channels
- Instagram Reels & StoriesYouTube Shorts
- Pinterest healthy meal boards
- Quaker India’s Recipe Microsite
- Live cooking sessions with Chef Vikas Khanna
- Creator-led UGC reels with the theme #FuelWithFiber and #OatEveryday
Impact & Results
Metric | Performance |
Reach | 40M+ through celebrity & influencer content |
Engagement | 12,000+ user-generated posts across platforms |
Search Lift | 18% increase in organic searches for “oats recipes” |
Brand Consideration | 22% uplift among urban millennials (source: internal brand tracker) |
Positive Sentiment | 17% increase in association with “healthy and tasty” |
Recipe Page Visits | 500K+ users explored quick oat meals |
Conclusion
Quaker India successfully reframed oats as not just a healthy option, but a flexible, fast, and flavorful food choice for the modern Indian. By leveraging the power of celebrity chefs, relatable influencers, and culturally relevant food habits, Quaker deepened its roots in the wellness category—making fiber-rich meals a go-to solution for everyday nourishment.
Impact – Over several thousand conversations 3,00,000 + over 3 years with influencers and social media Quaker Oats leading the pack with respect to share of voice and sentiment and over 5,000+ recipes generated made with Quaker Oats via influencers and social media through breakfast and meal marathons celebrations/special occasions and more
Impact & Results
Metric | Performance |
Total Conversations | Over 3,00,000+ conversations across 3 years via influencers and social media platforms |
Share of Voice | Quaker Oats emerged as the category leader in digital conversations on oats and healthy meals |
Sentiment Uplift | Significant growth in positive sentiment, driven by taste, convenience, and perceived health benefits |
Recipe Innovation | 5,000+ unique oat-based recipes created and shared across platforms — covering breakfast, lunch, snacks, festive treats, and meal marathons |
Community Engagement | Widespread participation during special occasions, fitness months, and food festivals, celebrating oats as a versatile and tasty ingredient |
Influencer Advocacy | Sustained influencer partnerships helped embed oats into everyday meal planning for urban millennials |
Tropicana, a legacy name in the packed beverage segment, faced growing skepticism from health-conscious consumers. The perception challenge stemmed from multiple concerns:
- Is Tetra Pack juice fresh and safe?
- Does it include preservatives, artificial flavours, or colours?
- Can it really match the nutritional value of fresh juice?
Despite being a convenient breakfast staple, trust in packaged juice was eroding, particularly among mothers—the core decision-makers for family health.
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Objective
- Rebuild trust in Tropicana’s nutritional promise
- Educate consumers on Tetra Pack safety and science
- Position Tropicana 100% Mixed Fruit Juice as a wholesome, preservative-free choice
- Win back the health-conscious Indian household
- Drive positive sentiment and consideration for daily breakfast inclusion
Key Product Message
Tropicana 100% Mixed Fruit Juice:
- No added sugar
- No preservatives, artificial flavouring or colour
- Packed with 9 revitalising nutrients
- Offers a fresh, healthy start to the day
- Delivered safely via Tetra Pack with advanced protection technology
Strategy
1. Consumer Education Through Scientific Advocacy
- Partnered with nutritionists and food scientists to bust myths around Tetra packaging
- Highlighted Tropicana’s unique formulation process and nutritional integrity
- Explained how Tetra packaging seals freshness without preservatives
2. Influencer-Led Real Storytelling
- Onboarded 500+ influencers and journalists across urban and semi-urban India.
- Focused on mothers and family health gatekeepers.
- Shared real stories, testimonials, and recipes involving Tropicana 100% as part of breakfast routines.
3. Pan-India Social Media Campaign
- Central theme: “Put the Good in Your Morning”
- Promoted via Instagram Reels, Facebook stories, YouTube Shorts, Pinterest wellness boards
- Reinforced how Tropicana 100% aligns with modern family health needs
4. Citizen Evangelism Program
- Engaged everyday moms, fitness enthusiasts, and diet-aware consumers
- Equipped them with scientifically verified facts to advocate for healthy packaged juice choices
Impact & Results
Metric | Outcome |
Influencer & Media Engagement | 500+ influential voices activated |
Conversations Generated | Over 50,000+ meaningful social conversations |
Public Education | Scientific clarity delivered on Tetra Pack nutrition and safety |
Consumer Sentiment Shift | Achieved 23% increase in positive sentiment over time |
Trust Recovery | Built credible belief among mothers and health decision-makers |
Brand Association | Tropicana increasingly associated with safe, tasty, healthy mornings |
Conclusion
By blending science-led credibility, real mom voices, and strong digital storytelling, Tropicana was able to successfully reposition its 100% juice range as a safe, nourishing, and preservative-free beverage choice. In a category riddled with doubt, Tropicana led the conversation—proving that good health and good mornings can come from a Tetra Pack too.
Denave, a technology-led sales enablement consultancy, originally founded in India, has expanded its footprint across Malaysia, Philippines, Singapore, and Europe, offering end-to-end sales solutions to global enterprises. From target base identification to sales motion development, Denave integrates digital transformation and AI-powered tools to accelerate sales outcomes.
In an increasingly competitive B2B landscape, Denave recognized the need to build thought leadership, generate leads, and position itself as a go-to global sales enablement partner.
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Objectives
- Define and communicate the Sales Enablement value proposition in a globally relevant manner
- Build a high-impact digital presence through a newly designed website
- Establish Denave as a thought leader in the B2B sales technology ecosystem
- Drive organic traffic and lead generation from international markets
- Leverage social media and content to influence enterprise decision-makers
Strategy & Execution
Website Revamp as the Digital Nucleus
- Designed a modern, content-rich website with targeted messaging across verticals and geographies
- Aligned content to the sales enablement journey — from lead identification to closure
- Built a persona-driven navigation experience catering to decision-makers in sales, marketing, and IT
- Integrated with AI tools, analytics, and CRM systems for real-time lead capture and nurturing
Launch of the Flagship Sales Enablement Campaign
- A unified digital campaign across LinkedIn, Twitter, Instagram, and Facebook
- Focused on educating B2B audiences about Denave’s role in transforming sales outcomes using AI, data, and tech innovation
- Content included:
- Visual explainers and infographics
- Thought leadership blogs and whitepapers
- Video bytes and customer journey spotlights
- Strategic messaging tailored to different personas and geographies
Content Hub & Blog Leadership
- Established a blog and insight hub on the website with high-value content
- Topics covered: sales technology, data-led prospecting, AI in sales enablement, B2B pipeline acceleration
- Optimized for SEO and designed to drive organic inbound traffic
Impact & Results
KPI | Performance |
Website Organic Traffic | Significant increase in organic visits from relevant geographies (India, SE Asia, Europe) within 3 months of launch |
Social Media Conversations | Over 5,00,000+ conversations and engagements across LinkedIn, Twitter, Instagram, and Facebook |
Targeted Persona Journey | Persona-based content flow resulted in higher dwell time and increased form fills |
Brand Positioning | Elevated Denave’s presence as a B2B sales enablement thought leader |
Lead Generation | Boost in qualified leads from enterprise customers looking for data and tech-led sales consulting |
Cross-Border Visibility | Strengthened Denave’s global appeal with region-specific content and campaigns |
Conclusion
Through a strategic combination of digital-first branding, persona-led storytelling, and multi-platform social engagement, Denave has successfully positioned itself as a next-gen sales enablement powerhouse. The transformation from a technology consultant to a globally recognized B2B brand was powered by content, insights, and an unwavering focus on delivering real sales outcomes.
Denave is no longer just enabling sales — it’s leading the future of sales transformation.
Sopra Steria, a leading European IT consultancy with strong operations across the US and Europe, runs large-scale offshore delivery centers in India—specifically in Noida, Bangalore, and Hyderabad. With a vast and growing workforce of Indian IT professionals, the company recognized the importance of building a positive employer brand to attract and retain top-tier talent in an extremely competitive tech hiring landscape.
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Objective
- Establish Sopra Steria India as a preferred employer among IT professionals
- Drive positive word-of-mouth about the company’s workplace culture and leadership access
- Increase visibility around career growth, learning opportunities, and HR best practices
- Strengthen the talent pipeline and increase qualified job applications
Strategy
👩💼 1. Employee-Centric Brand Storytelling
- Focused on internal voices to shape Sopra Steria’s identity as a great place to work
- Showcased real employee journeys, success stories, and day-in-the-life content
- Positioned Sopra Steria’s values of transparency, empowerment, diversity, and innovation
📱 2. Multi-Platform Social Media Campaign
- Rolled out employee-focused campaigns on LinkedIn, Instagram, and Twitter
- Created micro-campaigns featuring:
- HR best practices (e.g., learning programs, wellness initiatives, mentorship models)
- Access to global leadership and CXOs from the US and Europe
- Recognition of employee contributions and growth
- Candid workplace visuals from campuses in India
🎯 3. Strategic Positioning Around “Learn, Grow, Lead”
- Built a narrative showing that Sopra Steria was not just a job destination—but a career partner
- Highlighted:
- Internal mobility programs
- Access to global projects
- Employee engagement and inclusion
- Learning & development frameworks
Impact & Results
Metric | Outcome |
Social Media Conversations | Over 3,00,000+ engagements generated organically |
Share of Voice | Significant uplift in employer branding share within IT hiring discussions |
Talent Engagement | Strong positive sentiment and response to open job positions |
Follower Growth | Noticeable uptick in social media following and engagement rates |
Recruitment Pipeline | Improved inbound job applications from qualified professionals |
Brand Equity | Positioned Sopra Steria India as a top IT employer brand for ambitious tech talent |
Conclusion
Through a focused, employee-led social media strategy, Sopra Steria India successfully enhanced its visibility and appeal among IT professionals across the country. By authentically showcasing its culture, career opportunities, and global integration, the brand not only improved talent attraction but also cemented its position as a workplace of choice in India’s tech landscape.
Sopra Steria isn’t just building IT solutions—it’s building careers worth talking about.
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